It’s already November and the holidays are upon us. Before you get “wrapped up” in the hustle and bustle of the season, have you thought about holiday cards for your small business? It’s another way to reach out to customers, new and old, to say thanks for their business. It’s also a way to nurture the relationship and reconnect –a touch point that signifies the sentiment of the season. Here are some things to think about:
- Get going! Don’t wait. You should pick out your cards and have them in the mail well before the actual holidays. You don’t want your customers to think the cards were an afterthought OR to miss out on any of the goodwill (and business) that could result from the gesture.
- Personalize. If you’re going to strengthen your relationships with your customers, you’ve got to make it personal. Address your cards to a specific individual(s) and, whenever possible, include a personalized note. It doesn’t have to be a novel—a sentence or two will almost always do…or have the whole office sign to add that personal touch.
- Keep it professional. Every touch point you have with your customers reflects your small business and your brand. This includes not only the messaging you share, but also the quality of the communications you’re sending out. You don’t have to spend an arm and a couple legs at your local stationary store—upload your own artwork or choose a style that fits your business personality. Many sites including http://www.vistaprint.com have reasonable pricing and many styles to choose from.
- Neutral is best. Not everyone celebrates Thanksgiving or Christmas. You wouldn’t want to offend anyone with something that was meant to be a positive. To avoid putting anybody off, look for card designs that focus more on the “seasons.”
The holidays are a great time to reconnect with your customers. Before you get swept up in the holiday rush, don’t forget to make some time to pick up some greeting card, stop and say thanks, and touch your customers one more time before year end!