Even though you may not be the size of a corporate giant like Coke or Microsoft, engaging in branding is important for your small business. Here are 5 branding tips that could make a difference for the long-term success of your small business.
1. Create a logo and put it on everything. You don’t need to spend a lot of time or money creating your logo, but you do need something that stands for your business that customers can recognize. You then need to put it on everything from letterhead and invoices to your website and newsletter…and every communication in between.
2. Start a blog. A blog can be a great tool for a small business. With it your site will rank better in search engines, you can communicate to customers and grow brand involvement. Blogs help you share valuable information and help you become the expert customers will trust when the time comes to make a purchase decision.
3. Prepare a one-page business overview. This one pager will be critical as a leave behind when you meet prospects. Be brief – Use short sentences in short paragraphs – people like to read quickly. Also make it very conversational; it’s not a white paper. Your one page overview should include your value proposition, target audience benefits, customer testimonials and a mini-case study – and don’t forget to put how to contact you!
4. Participate in local business events and network. Participate. Get involved. Going to events is wonderful, but you’re just a face in the crowded room. Ask to be on one of the committees or chair or sponsor a meeting. Interestingly enough, it’s as easy as just asking most of time. Groups are looking for volunteer to help and it’s a great way to elevate your status and visibility among the entire organization and your local community.
Proper branding is critical to your long-term success. A lot of people think of branding as just logo development. But in reality, branding is managing the thoughts and feelings of your customers through the whole sales process to ensure that you can bring the benefits they desire. If your desired brand image isn’t what’s in the minds of your target audience, you’ve got to figure out where the gaps are and how to address them. And fixing those issues is hard work because the old adage still rings true – the customer is always right.
- Small businesses have shown resilience over the last two years (premierlinedirect.co.uk)
- Don’t Settle For Less: Graphic Standards in a Digital Age (outofoffice.fedex.mediacdt.com)