insightfulmarketing

Simple, effective and insightful small business marketing

Are you marketing and selling your small business? February 2, 2012

Do you believe you have a great product or service, but you’re having trouble getting your small business to the next level? Whether it’s dog grooming, window washing, resume creation or coffee shop, marketing makes a difference….and even if you have a great service or product…I don’t think your business if going to sell itself.  So let’s take a look at your sales and marketing planand see where there’s opportunity for improvement.

Customers are Ignoring You

Web Strategy

Ask yourself these questions:

  • If you have a website, how great is your landing page? How well does it represent who you are and what you can do? And if you don’t…WHY NOT?
  • If you have customers that make appointments, do you offer on-line appointment setting?
  • How strong is your call to action
  • Do you have customer testimonials…they are an excellent way for someone else to sell your business and give it credibility.
  • Are you using social media to connect and have conversations or do you provide valuable information to customers or potential customers via the Internet?

Product or Service Strategy

Ask yourself these questions:

  • How well do you know your target market? Who exactly is your customer?
  • Are you putting yourself in your customer’s shoes? Are you looking at your business offerings and service from their prospective?
  • How well do you know your competition?  How do they do things? Are they outselling you or offering something your customer’s might benefit from?
  • Would it be appropriate to cross-sell?
  • What are your business objectives for the year?

In short, marketing and selling your business has many components with both web based and traditional tactics to think about, but they can provide you with the tools to bring your business to the next level and meet or exceed your goals.  Start thinking about them today and see where you go….

Advertisements
 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s